Footlocker came to me with an ask to create an image that represents young urban males who would be shoppers at Footlocker for the launch of these new in-store poster display units. These were being installed across Canada so instead of using artwork from the USA, they chose to commission a Canadian artist for the launch, me. This is what I produced. It was designed as one complete image even though they would be used as 3 separate panels. My favourite bit is the skooJAH labeled LP on the turntable.